Stakeholder Engagement

Sansiri’s Value Chain

As Thailand’s leading real estate developer, Sansiri recognises the significance of identifying opportunities and implementing risk mitigation initiatives related to the Company’s business activities, while engaging with all stakeholders throughout the value chain.

Preliminary analysis encompasses upstream activities, from land acquisition to downstream services, including post-transfer services. Sansiri develops residential projects such as single-family homes, duplexes, townhomes, and condominiums, as well as real estate developments that include that encompass hotels, commercial spaces, and property management services. The Company prioritises effective management of the value chain throughout its more than four decades of operations.

Sansiri is dedicated to operating under the framework of social, environmental, and corporate governance responsibilities.

The commitment established a solid foundation and enhanced the capabilities of business partners, real estate development clients, and stakeholders across the value chain while also ensure that Sansiri’s products and services align with the demands of the housing industry and promote sustainable growth. The Company’s business structure comprises six core activities, with no changes from 2024.

Sansiri has expanded its business collaborations through joint ventures across various sectors, including hotels, lifestyle services, and securities, both domestically and internationally. This includes investments in joint ventures specialising in electric vehicle charging equipment and stations, as well as solar energy services, to support the transition to clean energy. Further information regarding Sansiri’s subsidiaries and joint ventures can be found at

Subsidiaries

1. Potential Land Acquisitioning for Project Development

Analysing potential project development location and assessing economic and community value.
Studying feasibility and evaluating project development on community and environmental impacts.
Identifying target and analysing customer groups and competitor analysis.
Analysing and assessing key legal and regulatory risks.

2. Project Design and Development Preparation

Designing and developing project concepts aimed at reducing energy consumption in alignment with organisational objectives while sustainably addressing customer and societal needs.
Selecting and procuring environmentally friendly materials for the project to minimise greenhouse gas emissions and enhance the quality of life.
Obtaining required permits and authorisations from relevant government agencies in accordance with legal obligations.
Preparing funds for project development.

3. Projects Construction

Selecting contractors, construction supervision consultants, and environmental consultants who demonstrate a commitment to sustainability in project implementation.
Constructing public utility, production of precast concrete panels, and transporting for installation in the project, and the construction of high-quality houses and condominiums, with due consideration for environmental, social, and community impacts.
Managing environment in the construction process.
Managing project cost.
Controlling and inspecting construction quality.

4. Sales Planning and Marketing Activities

Planning strategy, sales channels, and marketing initiatives.
Comprehensive communicating and informing for the project marketing.
Designing and constructing model houses and condominiums.

5. Houses and Condominiums Delivering to Customers

Facilitating loan applications with financial institutions.
Inspecting and correcting house/ condominium handover of defects in alignment with established standards and timeframes.
Transferring ownership.

6. Post-Transfer Service

Managing customer relationship.
Assuring house/condominium quality.
Reporting maintenance.
Establishing a legal entity for the management of residential buildings.
Inspecting the structural integrity of a residential property, including houses and condominiums, in instances where it has been affected by natural disasters, such as earthquakes.

Stakeholder Engagement

Sansiri and subsidiaries recognise stakeholder engagement as a key value in aligning operation with stakeholder expectations and effectively addressing their needs throughout the business value chain. This approach creates an opportunity for innovation, enhancing stakeholder satisfaction and fostering long-term relationship for driving a successful sustainable business.

Sansiri's Stakeholder Policy outlines guidelines for stakeholder engagement, encompassing the identification, classification, and analysis of stakeholders throughout the business value chain. This process entails identifying the issues and/or needs of each stakeholder group by conducting surveys to measure their expectations and concerns regarding the impact of business operations. Stakeholders are then prioritised based on their relationships, roles, and influence on the organisation. Consequently, Sansiri categorises key stakeholder groups into seven classifications, evaluating their importance according to their interest and influence levels, and establishing appropriate response mechanisms to address these expectations. The analysis also leverages the findings to identify Sansiri's material sustainability issues.

Sansiri's internal and external stakeholder engagement process is essential for facilitating discussions and obtaining feedback from key stakeholder groups, specifically the top three stakeholders: investors and shareholders, executives and employees, and customers, tenants, and residents, respectively. This process aims to formulate targeted responses to issues that reflect their varied interests. It involves reporting stakeholder engagement outcomes to the Board of Directors and maintaining regular communication with stakeholders every six months to ensure their understanding and awareness of the Company's operational status.

Stakeholder Policy

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Sansiri’s Stakeholders are Categorised into Seven Groups as Follows:

Engagement Channels and Frequency

Annual general and extraordinary general meeting, with presentations of the AGM available on www.sansiri.com once a year.
Regular project visits.
Regular meetings with analysts, investors, and fund managers.
24-hour complaint channels (whistleblower).
24-hour information access at www.sansiri.com.

Concerns or Expectations

Overseeing returns and strategic business direction, considering stability and sustainability.
Adhering to the principle of good governance and anti-corruption.
Managing risk effectively.
Planning strategy, management objective, and competitive abilities.

Concerns and Expectations Addressing Guidelines

Researching and investing in business that emphasise and prioritise sustainability.
Monitoring Code of Ethics and Anti-Corruption Practices Compliance.
Risk representatives from all departments must analyse, review, prepare risk management plans, and report on risk management progress quarterly.
Announcing targets, guidelines, and performance results with the principles of good corporate governance.

Engagement Channels and Frequency

Organising quarterly CEO Talk and Townhall meeting to clarify and engage with employees.
Using Microsoft Teams for daily communication.
Co-working space for convenience daily consultation with executives.
Surveying annual employees and organisation relationship.
24-hour complaint channels (Whistleblowers).

Concerns or Expectations

The Company’s business strategy and performance.
Advancing career, securing job, and developing employee potential skill.
Aligning human resource management with business strategy.
Business Code of Conduct.
Considering opinions and new ideas from employees.
Securing and positive welfare and working environment.

Concerns and Expectations Addressing Guidelines

Communicating to employees the Company’s strategic direction and performance.
Evaluating performance (KPI) and establishing guidelines or employee development plans.
Establishing a human resources team, collaborating with business units, analysing, and planning human resources strategies.
Organising training in the business Code of Conduct, anti-corruption, and sustainable development for employees.
Facilitating opportunities for employees to share experiences, fostering interdisciplinary connections, and creating inclusive collaborative environments for all.
Managing employee welfare, promoting a positive work environment, and ensuring occupational health and safety.

Engagement Channels and Frequency

Conducting customer satisfaction surveys consistently throughout the operational process, both pre- and post- unit delivery.
Organising monthly customer relations and marketing initiatives.
Home Service application to consistently update customers on news and benefits.
Sansiri Call Centre, 1685 available 9.00 AM - 6.00 PM.
Plus Call Centre, 026887555 available 9.00 AM – 6.00 PM.
24-hour information access at www.sansiri.com/

Concerns or Expectations

Managing complaints and feedback efficiently and in a timely.
Quality of products and services pre- and post-ownership transfer, and prompt response in after-sales service.
Securing the project.
Managing an excellent environment.
Provisioning product information through both online and offline channels.

Concerns and Expectations Addressing Guidelines

Conducting customer satisfaction evaluation with the Call Centre team, handling complaints and forwarding to the relevant department for resolution, along with implementing preventive measures to avoid recurrence.
Establishing a Quality Control team for inspecting unit quality and cleanliness prior to home delivery, and a Home Care team to offer care and preventive services both before and after move-in.
Preparing the LIV-24 security technology system, deploying security personnel, and managing emergency response through the Sansiri Security Inspection (SSI) unit, to ensure 24-hour resident safety.
Designing environmentally sustainable products and construction practices, including reducing electricity consumption, enhancing clean energy utilisation, implementing waste separation for efficiency, establishing measures to prevent dust pollution during construction, and conducting monthly air quality assessments.
Establishing channels for project visits via the website, various social media platforms, or in-person site visits, while offering exclusive privileges for the Sansiri Family.

Engagement Channels and Frequency

Conducting public hearings with the community for projects subject to performing specific Environmental Impact Assessment (EIA).
Conducting meetings and engaging with the community before and during the construction process.
Initiating regular community relations.
24-hour complaint channels (Whistleblowers).
Sansiri Call Centre, 1685 available 9.00 AM - 6.00 PM
24-hour information access at www.sansiri.com/

Concerns or Expectations

Operating focused on promoting youth, education, and sports.
Establishing a collaborative network for community and social development.
Operation should not adversely affect the well-being of the community.
Promoting the enhancement of quality of life for communities and society.

Concerns and Expectations Addressing Guidelines

Continuing the Zero Dropout for the 4th year and the Sansiri Academy for youth football training enters its 19^th year.
Collaborating between government, private, and community sectors to enhance and improve the quality of life for individuals within the community.
Operating with caution and adhering strictly to environmental impact regulations, establishing a community relations unit to gather feedback.
Organising activities to enhance and foster a high quality of life for the community.

Engagement Channels and Frequency

Conducting an annual evaluation of Critical Supplier and High ESG Risk Supplier groups.
Directing complaints to cg@sansiri.com.
24-hour accessible joint ventures information at www.sansiri.com/
Sansiri Call Centre, 1685 available 9.00 AM - 6.00 PM.

Concerns or Expectations

Attending and managing environmental impacts, which becoming increasingly significant in the real estate industry.
Developing the concept of “Sustainable Innovation and Technology” in collaboration with suppliers and business partners.
Ensuring fair trade competition, transparent procurement, and accountability.
Continuing sustainable business collaboration with the Company.

Concerns and Expectations Addressing Guidelines

Establishing the highest environmentally friendly procurement standards in accordance with the green procurement policy.
Collaborating with partners to enhance and develop products and services, advancing societal and business potential.
Requiring partners to sign and acknowledge the Supplier Code of Conduct.
Enhancing the operations of business partners to align with the Company’s sustainable development policy.

Engagement Channels and Frequency

The Government Relations Division is responsible for reporting information, requesting documents, and submitting various requests for permissions, including building permits and event permits, to government agencies on a monthly basis or as required for project approval or event organisation.
Reporting monthly Environmental Impact Mitigation Monitoring Measurement.
Sansiri Call Centre, 1685 available 9.00 AM - 6.00 PM.
24-hour information access at www.sansiri.com/

Concerns or Expectations

Conducting business alongside nurturing and generating value for society across all dimensions, including economic, social, and environmental aspects.
Complying with laws and adhering to good corporate governance principles.
Disclosing accurate, transparent, and verifiable information.

Concerns and Expectations Addressing Guidelines

Leveraging Sansiri's resources and expertise to aid in the development of communities and support socially vulnerable groups.
Conducting business with transparency and fairness, in compliance with legal and ethical standards.
Disclosing comprehensive, accurate, and transparent operational information, including reports such as the Sustainability Report, Annual Report (One Report), and Environmental Impact Assessment Report (EIA Report).

Engagement Channels and Frequency

24-hour accessible residential project information at www.sansiri.com/
Sansiri Call Centre, 1685 available 9.00 AM - 6.00 PM.

Concerns or Expectations

Fair competition.

Concerns and Expectations Addressing Guidelines

Maintaining ethical standards and applying them to promote fair competition.