Sansiri Academy

Sansiri Academy, a longstanding initiative of the company's corporate social responsibility (CSR) efforts for 19 years, fosters children's development through football by providing complimentary basic skills training to children aged 6-13, irrespective of gender or nationality. This program not only emphasises athletic training but also utilises football as a means to promote essential civic virtues, including respect for rules, social coexistence, equality, and inclusiveness.

The project also emphasises the balanced development of physical and mental health, offering opportunities for vulnerable youth to reach their full potential. Additional activities for parents include inviting psychologists and nutritionists to impart knowledge and skills that enhance their ability to support their children's healthy and productive growth. This initiative reflects the Company's commitment to promoting children's rights, particularly the Right to Development, the Right to Play and rest, and the Right to Health.

In 2025, the project significantly strengthened its collaboration with partners in the strategic aspect, including the Football Association of Thailand, which executed the world-class FIFA Football for Schools curriculum for coaches and youth in Phuket Province on three occasions, covering all three districts of the province, to raise the standards of football training in the region. Simultaneously, a partnership with Kasetsart University was formed to organise activities designed to equip parents with knowledge about nutrition and child development during their children's training sessions, to promote an understanding of comprehensive child care.

• 1,558 children participated.
• 623 new applicants.
• 4 children selected for the Thai national team.

Furthermore, the Sansiri Academy project serves as a platform for the Company to enhance local employment by engaging local individuals to work as trainers for the children involved in the project.

Performances